DailyFeats Partners with Ethical Expeditions to Promote, Celebrate Outdoor Activity
New York, NY (PRWEB) January 18, 2011
DailyFeats, the online platform that celebrates and rewards positive actions, today announced that it will partner with the innovative nonprofit Ethical Expeditions, which works to advance nature conservation by building resilient social-ecological systems. Ethical Expeditions will support two special actions, or “feats,” at http://www.dailyfeats.com; these feats, !nocement and !newforest, reward DailyFeats members for spending time outside and exploring the natural world.
DailyFeats encourages members to check in and share their feats — their actions that help enrich the body, mind, home, and community. Whenever members check in their feats, either online at DailyFeats.com or from their mobile phones via SMS, they collect points, which they can subsequently redeem for rewards including monetary savings and other gifts from national brands and local businesses across the country.
Ethical Expeditions, as part of its mission to conserve the natural world, will offer extra points to members who travel deeply enough into nature that they escape any cement, or who explore the majesty of a natural forest. Ethical Expeditions will also double the sign-up bonus awarded to new DailyFeats members who visit its dedicated portal at http://ethicalexpeditions.dailyfeats.com/.
“Taking the time to explore the out-of-doors is so important for the good of our communities,” said Morley Ivers, COO of DailyFeats. “Ethical Expeditions is a true leader in cultivating understanding of nature, and we’re honored to join them in encouraging people to celebrate the world around us.”
“When people feel a personal connection to the natural world, they can truly understand and cherish it,” said Sheryl Gruber, Director of Operations at Ethical Expeditions. “Thanks to DailyFeats, individuals can now gain personal rewards for making those discoveries.”
To start earning points for Ethical Expeditions’ custom feats, visit http://ethicalexpeditions.dailyfeats.com/.
About DailyFeats
DailyFeats (http://www.dailyfeats.com) is the online social platform where people share and earn rewards for their positive actions — their feats. DailyFeats members collect points for doing simple but meaningful feats that benefit the body, mind, home and community. Points can then be redeemed for exciting real-world rewards, including everything from discounts at local businesses to savings from national brands. Doing good is easy, fun and rewarding at DailyFeats.
About Ethical Expeditions
Ethical Expeditions (http://ethicalexpeditions.ning.com/) believes a more complex and multilevel view of conservation is needed to protect the remaining biological and cultural diversity on our planet. Tools to assess and plan for the resilience of social-ecological systems (SES), using notions such as robustness, risk and vulnerability, are paving the way for new approaches to biodiversity conservation. Since much of the remaining diversity of the planet is found in areas inhabited by indigenous peoples, it is of utmost importance that support for the protection of biodiversity is coupled with the empowerment of local communities. Ethical Expeditions’ work integrates tropical biology and conservation research and the traditional ecological knowledge of indigenous peoples. This combination is likely to have more power as a tool for developing sustainability than is either alone.
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